The Korean government and the Culture minister plan to advertise Korean culture. They plan to open up to eight culture centers abroad and also create more opportunities for foreigners in Korea to learn about the culture. The government also plans to export its artists along with its culture, promoting Korean art culture and its lifestyle. Some people think that the so called "hallyu," the Korean wave, has been on the decline. However, I think that with subtle methods to export Korean culture, the wave will eventually spread successfully. Korea has been working hard to help the korean centers to work, even providing name tag with korean on it to visitors to the center.
http://www.koreaherald.com/lifestyle/Detail.jsp?newsMLId=20110223000920
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